Dining venues gain AI ops layer as Prague startup Choice secures $7.1M Series A

Prague-based company Choice has secured $7.1 million in Series A funding to launch a unified artificial intelligence platform designed to streamline restaurant operations, according to The Next Web. The investment supports the development of Choice AI, a new layer intended to automate complex business tasks that typically require separate software tools or specialist staff.

The platform aims to reduce the administrative burden on independent restaurants by consolidating functions such as menu management, marketing campaigns and booking systems into a single interface. Co-founder and CEO Alex Ilyash stated that users can issue requests in various languages, including Romanian, without needing technical knowledge of the underlying software mechanics.

What we know

Choice identifies a surplus of disconnected software as the primary challenge for modern dining venues. A single restaurant may operate ten separate products, including legacy point-of-sale systems, payment providers and reservation platforms, to manage one customer journey. Staff often resist adopting new tools because they lack time to learn additional dashboards.

The company’s solution involves an AI agent that acts as a virtual colleague, executing changes directly within the system. Users can adjust menu prices or launch marketing initiatives by describing their needs in plain language. The Next Web reports that this approach removes the need for hospitality consultants or dedicated marketing teams, allowing owners to focus on service rather than software integration.

Defender's checklist

• Verify that any integrated platform has clear data privacy policies regarding customer information.
• Ensure that AI-generated marketing content is reviewed for accuracy before publication.
• Maintain separate access logs for administrative and operational staff to track changes.
• Regularly audit third-party integrations to ensure they remain secure and compatible.

The background in plain language

Restaurants often struggle with fragmented technology stacks that do not communicate effectively. When data is scattered across multiple vendors, it becomes difficult to gain a holistic view of customer behaviour or operational efficiency. Consolidating these tools reduces the risk of data silos and simplifies staff training. Teams usually benefit from platforms that require minimal technical expertise, allowing them to focus on core service delivery rather than software maintenance.

Background: Data privacy

Data privacy principles are the rules governing how personal information is collected, used, and stored. They require organisations to limit data collection to what is strictly necessary, keep it secure, and allow users to control their information. Understanding these principles helps you identify when a service respects your boundaries and when it exploits them for profit or surveillance.

Read the full guide: Data Privacy Principles: How to Protect Your Digital Life

What to do and how to stay safe: Choice

• Review current software subscriptions to identify redundant tools that could be consolidated.
• Assess whether staff have adequate training for existing digital platforms before adding new ones.
• Monitor customer feedback to ensure automated systems maintain service quality standards.
• Consult with IT providers to ensure new AI integrations comply with local data protection regulations.

Step-by-step guide: AI Governance for Small Teams: Practical Controls and Cost

General security guidance from the TechWire Beat newsroom. It is not confirmed advice from the organisations named in this story.

Frequently asked questions

How much funding did Choice raise for its AI platform?

Choice raised $7.1 million in Series A funding in March, according to The Next Web.

What languages does the Choice AI platform support?

The platform supports requests in multiple languages, including Romanian and English, as stated by CEO Alex Ilyash.

What problem is Choice AI trying to solve for restaurants?

It aims to address the complexity of managing multiple disconnected software tools by providing a unified, AI-driven interface.