Premium TV Market Pivots to Micro RGB as LG Launches $3,600 Flagship, Challenging OLED's Reign

LG is introducing a new premium television model that signals a strategic departure from its long-standing dominance in the OLED market. The company has launched the 75-inch Micro RGB evo MRGB95B, a display priced at $3,600. This release indicates that 2026 will be defined by the adoption of RGB LED technology rather than the organic light-emitting diode panels that have historically defined LG’s brand identity in the premium segment.

According to The Verge, this new technology is being adopted by almost every major television manufacturer. The report notes that while LG has traditionally led the market against competitors like Samsung and Sony in OLED performance, the industry focus is shifting. The Micro RGB evo represents LG’s entry into this new tier of display technology, positioning the brand alongside rivals who have already released similar models.

What we know

The Micro RGB evo MRGB95B is a 75-inch television model from LG. It is priced at $3,600, placing it in the high-end consumer electronics category. The model name suggests an evolution of LG’s existing Micro LED or RGB LED technologies, though the specific technical specifications beyond the size and price are not detailed in the initial reporting.

The launch of this TV coincides with a wider industry trend for 2026. According to The Verge, almost every major company has released models featuring RGB LED technology. This includes competitors such as Samsung and Sony, who have historically been LG’s main rivals in the OLED space. The simultaneous adoption of this technology by multiple manufacturers suggests a collective industry move away from OLED as the primary premium display standard.

LG has long been synonymous with OLED technology. The company has continually led Samsung and Sony as the top OLED manufacturer. However, the introduction of the Micro RGB evo indicates that LG is diversifying its premium offerings. The Verge’s summary suggests that while the new RGB LED TV is good for certain situations, an OLED may still be better for other use cases, implying that the technology is not a direct replacement but a complementary option.

The shift to RGB LED technology represents a significant change in the television landscape. For consumers and IT teams managing large-scale display deployments, this means evaluating new display standards. The high price point of the MRGB95B suggests it is targeted at early adopters or enterprise environments requiring specific display characteristics that RGB LED technology offers over traditional OLED panels.

Defender's checklist

• Verify the display specifications of the LG Micro RGB evo MRGB95B against current enterprise requirements.
• Compare the RGB LED technology with existing OLED models from Samsung and Sony for compatibility.
• Assess the $3,600 price point against budget allocations for new display hardware in 2026.
• Review The Verge’s assessment that OLED may still be better for certain situations before purchasing.

What to do and how to stay safe: LG

• Evaluate whether RGB LED technology meets specific brightness or longevity requirements for your deployment environment.
• Compare the performance metrics of the new LG Micro RGB evo against existing OLED models in your inventory.
• Monitor industry updates from Samsung and Sony to understand the broader market shift in display technology.
• Consult with vendors to clarify the technical differences between RGB LED and OLED for your specific use case.

General security guidance from the TechWire Beat newsroom. It is not confirmed advice from the organisations named in this story.

Frequently asked questions

What is the price of LG’s new Micro RGB evo TV?

The 75-inch LG Micro RGB evo MRGB95B is priced at $3,600.

Is LG moving away from OLED technology?

LG is introducing RGB LED technology in 2026, but The Verge notes OLED may still be better for certain situations.

Which other companies are releasing RGB LED TVs?

According to The Verge, almost every major company, including Samsung and Sony, has released models with the new technology.